Privacy Policy

Alcantara Chiropractic ("we," "us," or "our") is committed to protecting the privacy of everyone who visits our website, books an appointment, or receives care at our clinic. This policy explains what personal information we collect, why we collect it, how we protect it, and the choices and rights you have.

We handle personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta's Personal Information Protection Act (PIPA), and applicable health information legislation. By using our website or services, you agree to the practices described here.

1. Who we are

Alcantara Chiropractic is a chiropractic clinic operated by Dr. Joey Alcantara, BSc DC, located inside Evolve Strength Seton at 710 - 19587 Seton Crescent SE, Calgary, Alberta T3M 2T5. We are the organization responsible for the personal information described in this policy.

2. Information we collect

We only collect information that we need to provide care and run the clinic. Depending on how you interact with us, this may include:

Information you give us when booking

• Your name, email address, and phone number.
• The service you request and your preferred date and time.
• Any notes you choose to share when booking.

Health and clinical information

• Your health history, current concerns, symptoms, and the reason for your visit.
• Examination findings, treatment notes, and progress records (including clinical SOAP notes).
• Allergies, current medications, and relevant medical history you provide.
• Insurance provider and member details, where you choose to use extended health benefits.

Information collected automatically

• Basic technical data such as your device type, browser, and general usage of our website. See Cookies & analytics.

3. How we use your information

We use your information to:

• Schedule, confirm, manage, and follow up on your appointments.
• Provide chiropractic assessment and treatment, and maintain your clinical record.
• Send you appointment reminders and important updates about your booking.
• Process payments and provide receipts for insurance or extended health claims.
• Respond to your questions and requests.
• Meet our legal, regulatory, and professional record-keeping obligations.

We do not use your information for advertising, and we do not sell it. We will not use your information for a new purpose without your consent unless permitted or required by law.

4. Your health information

Your health information is treated as confidential and is used only by Dr. Joey Alcantara and authorized clinic staff for the purpose of providing and managing your care. Access is limited to those who need it to treat you or to administer your appointment. We maintain your clinical records in line with the professional and legal standards that apply to chiropractic practice in Alberta.

5. Appointment reminders (SMS & email)

When you book with us, you agree to receive appointment-related messages by text (SMS) and email at the phone number and email address you provide. These messages include booking confirmations, reminders, and changes to your appointment.

• Message frequency depends on your appointments.
• Message and data rates may apply.
• You can opt out of text messages at any time by replying STOP to any message, or reply START to resume. You may also contact us directly.
• Opting out of reminders does not affect your ability to be treated; we may still need to contact you about a specific appointment.

We use trusted third-party providers to deliver these messages on our behalf (for example, our SMS and email delivery services). They process the minimum information needed to send the message and are not permitted to use it for their own purposes.

6. When we share information

We do not sell, rent, or trade your personal information. We share it only in limited circumstances:

• Service providers who help us operate, such as our booking, database, SMS, and email providers. They act on our instructions and are bound to protect your information.
• Insurers or benefit providers, only where you ask us to support a claim or direct-bill on your behalf.
• Other health professionals, only with your consent or where reasonably necessary for your care.
• Legal or regulatory authorities, where we are required or permitted by law to disclose information.

7. How we store and protect it

We take reasonable physical, technical, and administrative measures to protect your information against loss, theft, and unauthorized access or disclosure. Our booking and clinical records are stored using a secure database provider with access controls, and access is restricted to authorized clinic personnel.

Some of our service providers may store or process data outside of Alberta or Canada. Where that happens, your information may be subject to the laws of those jurisdictions. We work with providers that maintain appropriate safeguards.

8. How long we keep it

We keep your personal and health information only as long as necessary for the purposes described in this policy and to meet our legal and professional obligations. Clinical records are generally retained for at least 10 years from the date of your last visit, and for minors, for at least 10 years past the age of majority, in keeping with professional record-keeping requirements. When information is no longer needed, we securely destroy or de-identify it.

9. Your rights

Subject to applicable law, you have the right to:

• Access the personal information we hold about you.
• Request a correction if your information is inaccurate or incomplete.
• Withdraw consent for certain uses (such as reminders), understanding this may affect our ability to provide some services.
• Ask questions about how your information is handled.

To exercise any of these rights, contact us using the details below. We may need to verify your identity before responding. We will respond within the timeframes required by applicable law.

10. Cookies & analytics

Our website uses a minimal amount of cookies and similar technologies to function properly and to understand general usage so we can improve the site. For full details, see our Cookie Policy. You can control cookies through your browser settings.

11. Children's privacy

Our website is intended for a general audience. We treat the personal and health information of minors with the same care described here, and we collect it through a parent or guardian where appropriate.

12. Changes to this policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of the page. Significant changes will be highlighted where appropriate. Your continued use of our website or services after an update means you accept the revised policy.

13. Contact & complaints

If you have questions, requests, or concerns about your privacy, please contact us:

If you are not satisfied with our response, you have the right to contact the Office of the Information and Privacy Commissioner of Alberta or the Office of the Privacy Commissioner of Canada.

This Privacy Policy is provided for general information and to describe our practices. It is not legal advice. We recommend having it reviewed by a qualified professional before relying on it.